We are a startup selling clothing focused on printed designs with modern silhouettes, the primary goal is to blend art with contemporary fashion, creating unique pieces that allow customers to express their individuality. The brand is dedicated to producing high-quality, visually striking apparel that stands out for its combination of bold, innovative prints and sleek, modern cuts.
Key Objectives:
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Deliver Unique, Artistic Designs: Each piece will feature custom prints inspired by modern art, street art, and global cultures, aimed at fashion-forward individuals who value creativity in their clothing choices.
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Embrace Minimalist Yet Modern Silhouettes: The focus on clean, modern cuts will make the clothing versatile and flattering, appealing to a broad audience. These silhouettes will allow the prints to be the focal point while maintaining a refined aesthetic.
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Promote Sustainability: The startup is committed to eco-friendly practices, such as using sustainable materials and ethical manufacturing processes. This not only appeals to environmentally conscious consumers but also aligns with modern values of sustainability in fashion.
Our first collection is a vibrant homage to the majestic coromandel coast. The
collection features motifs and colours that instantly remind you of all the beautiful
chaos from the sea—the salt in the air, the iridescent blue waters, the fisherwomen
tribe, and the golden grains of sand sparkling on the beach.
What captivates us about the sea extends beyond just its azure waters. Our prints
also takes inspiration from the architectural marvels that reflect the Chola dynasty’s
reign over the Coromandel Coast. We hope this collection takes you on a beautiful
escape that you can wear with pride.
